• On 10 January Zenith presents the first self-winding chronograph movement “El Primero”.
• On 3 March, the manufacturers Breitling, Heuer-Leonidas, Hamilton/Büren present their competing product in Geneva, New York , Hong Kong and Beirut under the name of Calibre 11 “Chronomatic”.
• On 20 August, Longines introduces the Ultra-Quartz, the first quartz wristwatch to be announced for production.
• On 21 July 1969 Buzz Aldrin, with the Omega Speedmaster Professional on his wrist, enters the moon's surface.
• On 25 December, Seiko releases the Astron for sale in Japan, the first commercial electronic quartz model.
• Jaeger-LeCoultre introduces the "Speedbeat" Memovox with Cal. 916. This was one of the company's most successful models for the next decade.
• The Favre family purchases SAPHIR, bringing Jaeger-LeCoultre and Favre-Leuba together.
• Zenith and Movado combine, then add Mondia later in the year to become Movado-Zenith-Mondia.

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