Portal: Watch Brands

Watch brand of the week

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Audemars Piguet - Swiss watch manufacture

In 1875 Audemars Piguet is founded by Jules-Louis Audemars and Edward-Auguste Piguet in the Swiss Jura village Le Brassus. The company is the oldest manufacture of the haute horlogerie, which has never been sold by their founding families. Today, like before, the manufacture offers mechanical watches with complications, precious jewelry watches as well as a jewelry range.

Initially Jules-Louis Audemars adopts the technical direction, while Edward-Auguste Piguet is responsible for the commercial activities. The focus is on manufacturing high-quality, mostly complicated pocket watches in the tradition of the Vallée de Joux, which are produced under their own or a foreign name.

After the death of the founders (1918/1919), the heirs focus on the production of fine and complicated wristwatches such as the Jules Audemars Equation of Time, which, among other things, includes …

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The Most Important Brands

Lange employees in front of the [[:2001]] re-inaugurated headquarters of „A. Lange & Söhne". The building was built in 1873. (click to enlarge!)
Lange employees in front of the 2001 re-inaugurated headquarters of „A. Lange & Söhne“. The building was built in 1873.

Classical Brands

The young German company [[:Nomos]] in [[:Glashütte]] (click to enlarge!)
The young German company Nomos in Glashütte

Upcoming Brands

  • Blancpain and Chronoswiss
    Rebirth of the mechanical watch at the beginning of the eighties
  • Franck Muller and Parmigiani
    Two watch artists who have created their own brand in the top segment
  • Chopard
    A German family positions their own successful luxury brand
  • Sinn
    With unusual direct marketing straight into the hearts of the watch friends
  • Nomos
    From pioneer after the German 'Wende' to fashion brand and manufacture
  • Fortis
    With distinctive and robust space and pilot's watches to success
  • Xemex and Temption
    Modern creativity creates timeless and clear design