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Casio is a world-renowned Japanese corporation and manufacturer of electrical and electronic equipment, including watches. Casio became best known as a manufacturer of calculators, and later digital watches. The company also produces digital cameras, data and video projectors, point-of-sale systems, musical instruments, and labeling systems.
A well-known sub-brand of Casio is G-Shock, a manufacturer of trendy fashion watches aimed primarily at a youthful audience.