1963
- To mark the “Carrera Panamericana Mexico,” which was then considered the world's most dangerous road race, TAG Heuer launched the now-legendary sports watch “Carrera,” the first chronograph specifically designed for timing car races, which went on to become a true watch classic and thus one of the pillars of the brand's model range.
TAG Heuer Carrera
© TAG Heuer - André J. Heiniger, who has been commercial director at Rolex since 1954, succeeds Hans Wilsdorf as head of the company.