TAG Heuer

From Watch Wiki

Jump to: navigation, search

Trace: Breitling » TAG Heuer Grand Carrera Calibre 6 RS » TAG Heuer

TAG Heuer

Watch models

Watch images

Watch videos

The legendary sports model watch Carrera by TAG Heuer
© TAG Heuer

TAG Heuer SA

Swiss watch manufacturer

On 1 January 1964 merge the watch manufactories Heuer and Leonidas, Saint-Imier for 'Heuer-Leonidas Saturday', as its Managing Director Jack W. Heuer acts. Jack W. Heuer is in the following years, crucial in the development of new models and for the brand consistently directed at sports timing and a sporty image. Heuer is the epitome of timing in auto racing.

The sports watches classic Monaco and Carrera

During the 1964 rally held "Carrera Panamericana Mexicana" is the Carrera as the first chronograph with a functional dial. For Jack W. Heuer is in the development of this model the ultimate goal of optimal readability of the ads reach. To this end, he vaulted the Armierungsring in Plexiglas with a five-second scale provide. This increases the dial by nearly 2 millimeters. The Carrera is one of the most famous sports chronograph watch the story and experienced many new editions and model variations - as a manual winding clock as well as with automatic movement.

1966 presents Jack W. Heuer the "Microtimer" as the first compact and affordable electronic stopwatch with 1 / 1000 seconds Accuracy.

The 3rd March 1969 marks the release date of the famous caliber "Chrono Matic", in common with Breitling Leonidas Hamilton Watch Company / Büren and Dubois Dépraz developed in the race for the world's first automatic chronograph movement of world public opinion will be presented. However, Movado Zenith /[[]] with their presentation of the 'El Primero', which is already on 10 January of the same year took a step ahead been.

TAG Heuer Monaco

1969 the model Heuer Monaco as the world's first waterproof he automatic Chronograph in the square enclosure on the market. The clock is obtained by the rider's film "Le Mans" by Steve McQueen and with a big reputation. For professional appearance, the timing in this play worth seeing strips, provides also an employee named Heuer Gerd-Rüdiger Lang, since the 1964 for the company operates and later, from the early 80s, when founder and director of the successful own brand watches Chronoswiss himself makes.

Heuer by Enzo Ferrari as official timekeeper and equipment in all matters of timing appointed Scuderia Ferrari (1971-1979).

1975, while preparing to quartz watches, mechanical watches are increasingly the rank of change appears the "Chrono Split" as the world's first crystal bracelet chronograph.

1983 This year brings the first crystal chronograph with analogue display. With the advent and spread of quartz technology mechanical stopwatches are superfluous, and then Heuer presents the production of these watches one.

On 26 June 1982 requires quartz crisis by Heuer their toll, and Jack W. Heuer looks to the bitter decision forced the company to sell. First, the luxury watch and jewelry manufacturer Piaget, a rather inappropriate choice, 1985 follows the resale to the Arabs of the Mansour Group Ojieh Techniques d'Avant Garde (TAG). From 1988 forwards Christian Viros from the merger with TAG created 'TAG Heuer SA. In the fall of 1996, the company brought to the stock exchange.

1999 the company of the French luxury goods producer Louis Vuitton over. Jack W. Heuer is 2001 as honorary president of the brand and is also appointed a position as a consultant. Because his life's work, he receives on the 2nd February 2007 from the JIC (Jewelry Information Center) the "Gem Award" award. ^[1]

Current corporate strategy: replicas of the classics as well as innovations

TAG Heuer Kirium

After mechanical watches, especially in the luxury and upper-class, back to quartz s claim that the mark is bethinks under Christian Viros back on its previous successful models and their unforgettable tradition. There are, to classics like the legendary Carrera, Monza or Monaco in the seriesHeuer Classicsmany of these replica watches, such as the Targa Florio or Monaco Steve McQueen Edition.

Through the common homeland of TAG Heuer with the watch manufactory Zenith in the LVMH can also be used more synergies, especially the work e-competence of Zenith. There are also works such as the Caliber 36 (derived from the vibration number 36,000 of the underlying El Primero-caliber) in the range of TAG Heuer.

In addition, the company is working intensively on new developments. It was at the Basel World 2004 with a newly constructed factory-equipped mechanical concept clock Monaco V4 presents. The basic principle of the transmission works with her on the basis of timing belts instead of 13 as in previous mechanical works, using gears.

At the Basel World 2005 with the Caliber 360 Concept Chronograph of the world's first mechanical wrist chronograph with a sensitivity of 1 / 100 second presents. It includes two different, over the same crown-controlled movement e, one of which is a automatic movement and the other a hand raised Chronograph enwerk is with an amplitude of 360,000 A/h swings.

But not only in the technical field, but also in terms of advanced design, the company is very agile. The Jörg Hysek made, 1997 launched Kirium showed new ways in the design of watch cases, by the clock and the bracelet to a homogeneous unit were intertwined. Also, the Link series is due to their typical bracelet design as the way forward.

New ways of marketing

Width Marketingkompagnen the attention of the company. First is the motto "Do not crack under pressure" was launched, then: "Success. It's a Mind Game". 1995 is replaced by TAG Heuer in the Cannes prize for the best advertising. Here are the ad campaigns "Inner Strength" and "What are you made of?"

Currently, the marketing of the firm, perhaps, next to the manufacturer Omega (keyword "James Bond 007"), most of all watch brands on the so-called "brand ambassadors" orientation, which many popular figures from film and sports are . The focus is less on the watch itself, but rather to the person of the bears (or are expensive to pay it), will be based.